Dominique Vanmarsenille

Strengthening our market research capabilities with the acquisition of JTL

May 7, 2019

Continuing to build on its market research capabilities, Kynetec b2 has acquired JTL, a Belgium-based CATI call centre.

The acquisition includes JTL’s loyal team of around 30 high calibre interviewers, strengthening the research capabilities of Kynetec b2 with their experience in achieving top quality interviews across a range of important and hard-to-reach audiences such as Cabinet Ministers, Telecom/IT managers, CEOs, Financial Managers, Medical Specialists and Marketing/Communication Managers. The JTL unit will also support interviewing for specialist B2C audiences, as well as providing additional interviewing capacity for the Kynetec Group’s core Agriculture and Animal Health markets.

Located in Ronse, JTL’s interviewers have linguistic expertise in Dutch and French, providing the opportunity to reach multi-country decision-makers and influencers across Belgium, France and the Netherlands.

Whilst many market research studies are increasingly using online research, for studies where the target audience is a senior business person or a hard to find consumer, or where a deeper diagnostic approach is required, telephone research remains a critical capability. The JTL unit often conducts hybrid telephone/online studies.

Dominique Vanmarsenille, Executive Director at Kynetec b2, said, “JTL has been one of our strategic partners for many years, providing excellent work by interviewing hard to reach target audiences. Bringing the expertise of JTL into the Kynetec group enables us to continue to build our market research capabilities, providing additional value and speed for our clients.”

In addition to supporting Kynetec b2, the call centre will remain an independent unit and will continue to provide CATI services to other market research agencies in Belgium and beyond.


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