November 20, 2018
Kynetec b2 is pleased to announce that Simone Cornelsen has joined as Senior Director.
Simone brings around 25 years of experience in market research and strategic consultancy, having spent the last 20 years with GfK. She has expertise in both qualitative and quantitative research with a strong emphasis on international studies across all regions of the world, enabling her to support Kynetec b2 clients globally.
Simone is based in Kynetec’s office in Fürth, Germany, where she will specialize in providing insights to clients in Germany, Switzerland and Austria. As Senior Director, Simone’s focus will be on strategic brand potential and positioning analyses, brand equity, customer loyalty, market segmentation and product innovation. “Believing in the principle that nothing is impossible, I’m always committed to exceed my clients’ needs and expectations based on innovative and customized solutions,” she said.
Dominique Vanmarsenille, Executive Director of Kynetec b², said, "Simone is a real market research professional, having provided insights for multiple leading companies across the globe with dedication. Understanding clients’ issues, she works until she finds the right solution for her clients.”
For media inquiries, logos and photographs, contact: